NOW IS THE TIME TO CHANGE OUR WAYS!
Video production | 70th anniversary of the United Nations
If we could always do the stuff like this! Putting the things together. Tying them up with creative perspective and reaching out to the world with the unstoppable willingness to make the difference.
This is the song that Vasil Hadžimanov composed for the 70th anniversary of the United Nations while marking the start of the new UN sustainable Development Agenda.
Our challenge was to show the decomposed society, people torn apart with internal struggles and vagueness of meanings caused by their own inertion and inaction. At the same time, we needed to make the strong statement that hope and right perspective will help us take our lives back. We decided on the close-ups of the people as the main protagonists of life - its main problem and its only hope. So, we created all of those “broken” faces and right perspective to hold them together just to show that there is always a way to make things better!
„Now is the time to change our ways, reach out to the world around you! We make our fate...“