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Colored in health

Guided by the vibrant tones of SuperCare, the presented visual identity clearly communicates brand recognition and strengthens its connection with health. The gradient from calming blues to lively greens symbolize the spectrum between vitality and tranquility that customers aim to balance.

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To ensure clear differentiation among product categories, the gradient can incorporate varying intensities of each color and different combinations of shades within the palette. This approach enhances the visual distinction between products, guiding customers in identifying their desired items more easily.

Additionally, it reinforces the understanding that all products belong to the SuperCare brand.

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To maintain a cohesive and visually appealing presentation, the brand visual identity also prioritizes clean aesthetics, ensuring that important information placed on packages is easily readable for customers in need.

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Supercare
Private label

Proposal 1

Client: GMG, UAE 
Brand: Supercare
Agency: Maxnova Creative, Serbia

All rights reserved, Maxnova Creative, Belgrade, Serbia, February 2024.

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