CELEBRATE WITH YOUR HEART!

People can easily find a reason to celebrate and we all agree that it’s a wonderful thing about life. But no one can explain human’s need to celebrate with guns and firecrackers. SEESAC was wondering the same in their fight to reduce the proliferation and misuse of small arms and light weapons.

That’s why they decided to start a campaign “Celebrate with your heart”. And they are right, we should keep happiness in our hearts since rain of firecrackers can do harm to children, pregnant ladies, animals or somebody’s property and bring no good.

So, we created pretty (un)cool guy called Joe who loves to celebrate loudly in every occasion. You can see bad effect of his behavior in serial of 5 short videos drawn and animated by us.
#DontBeLikeJoe.